Cruising motoryacht builder Explorer Motor Yachts has moved to significantly expand its market with a strong move into lucrative north America and an expansion of its long-range cruiser models.
The luxury boat builder, based at Ningbo in China, has also announced the release of four important new models: a 50 Pilothouse, 58 Pilothouse and two new passage-makers, a 52 and a 62-footer.
“We are increasing our focus on the pilothouse designs as our market seeks long-range passage-makers,” said Explorer CEO Mark Campion.
Coinciding with the releases, the company has signed a deal with Canadian dealer North Pacific Yachts, based in Surrey, British Columbia, to represent the brand in Canada and the United States.
Richard Boland Yachts continues to represent the company in California and Mexico.
Explorer CEO Mark Campion said: “We have spent a great deal of time and research to find the right relationships in the US market. It is vital to our international success and to the strength of our brand. I have known Trevor Brice of North Pacific Yachts for many years. He has a deep understanding of our trawler-style boats and I am delighted we are now working together.
“Trevor builds boats in the same shipyard as Explorer. He has sold more than 100 trawler-style boats over the years and every owner continues to be cared for to the highest level.”
The addition of the two new models will also boost Explorer’s visibility internationally.
The Explorer 58 Pilothouse is a classic-style semi-displacement cruiser offering three cabins and two bathrooms with the master suite stretching across the full beam amidships. Crew quarters aft of the engine room is an option, with access through a water-tight door in the transom
According to Campion, the new 58 Pilothouse follows in the tradition of the marque as a long-distance blue-water cruiser, designed to support family and friends in comfort and style in most sea states and to provide a high level of luxury.
“The 58 Pilothouse will appeal to experienced boating enthusiasts who cruise the coasts and seas of the Americas, Europe and the Asia-Pacific region,” said Campion.
The 50 Pilothouse offers the option of two or three cabins, with similarly luxurious appointments and fitout.
The Odyssey ocean-going passage-makers are a new style for Explorer, offering accommodation in two or three cabins.
According to the new US dealer Trevor Brice, these new models will have strong appeal to the American markets.
“Whether our clients sail around the rugged Pacific north-west, the beautiful bays of the New England region or the waters of the Caribbean, these models are ideally designed for passage-making or living in style at anchor,” he said.